Ongoing campaigns
Here we present our ongoing campaigns.
Government assignment: Increasing awareness of support for people with disabilities to get more people into jobs.
There is high demand for the labour force in certain sectors. At the same time, there is a group in society with the capacity, skills and commitment who want nothing more than to work – people with disabilities. Here lies an untapped labour force that can help companies grow.
When employers choose to see the potential in everyone, Arbetsförmedlingen has the skill, candidates and unique support to ensure a match that works in practice – for everyone.
On 1 September 2025, a major communication campaign will be launched. The aim is to increase employers’ knowledge and understanding of the support available, thereby lowering the barriers for employers to recruit from this group.
Få jobbet gjort! (Get the job done!)
The campaign is called ‘Få jobbet gjort!’. It shows that people with disabilities can do more than many people think. We do this by offering new perspectives on who can do what. By highlighting the skills and drive of people with disabilities, we make it clear what this is actually all about. When the right person is matched with the right work tasks and the right support, employers will find more new coworkers who ensure the job gets done.
The messages will be featured, amongst other places, in videos on social media, on webpages, in the post and on the radio. Employers who already employ employees through us will be informed about the campaign via email and in face-to-face meetings with us. We are also focusing on PR efforts and hope the issue will be highlighted in the mass media, in workplaces and among trade organisations.
New employer stories aim to spark interest in new-start jobs
There are many people who have been out of work for a long time, whilst there is high demand for the labour force in certain sectors. Employers need to find new recruitment opportunities.
With our support, more long-term unemployed people can find jobs and employers can access new recruitment channels. We particularly want to reach employers who have not used employment support schemes before.
Through this marketing campaign, we aim to increase employers’ interest in hiring people who have been out of work for a long time. The aim is also to raise awareness of what ‘new-start jobs’ entail and how the subsidy can facilitate the recruitment process.
Marketing of ‘new-start jobs’ continues in paid media
We have now relaunched Arbetsförmedlingen’s marketing campaign for new-start jobs, featuring, amongst other things, new videos on social media, radio adverts, trade journals and the local press.
To achieve the goal of getting more long-term unemployed people into the working life, we need to encourage more employers to discover the opportunity to hire with support. The new campaign sees employers take part who have had positive experiences of hiring through the ‘new-start jobs’ scheme. By highlighting their stories, we aim to spark interest and curiosity among other employers and demonstrate how new-start jobs can work in practice.
Using real people and real-life experiences makes the communication more tangible and can help employers relate to the stories and want to find out more. We do not know when an individual employer will need to recruit, so we have chosen to maintain a continuous presence through communication across multiple channels. The marketing campaign is ongoing until the end of the year.
Handling comments on social media
We have decided to disable the comments function on our campaign adverts. The reason is that far too many comments have been condescending towards the people who take part in the videos. As the job postings feature real people sharing their experiences, we have taken this decision out of consideration for them. You can still interact with the job postings by giving them a thumbs up or down, and of course we will continue to answer questions and receive feedback regarding the government agency via social media and our other contact channels.